Classic Ways To Successfully Use Autoresponders
by: Ken Hill
1. Use your autoresponders to conduct simple polls.
Your polls can give you valuable information that you can use to
make your ezine, site or product better. They can also help you to
make decisions concerning making changes to your product, site, or
You can also make your ezine more interactive by running a poll
in each issue and then publishing the results in the following
Using polls in this way will help you to increase your readership
as your readers will be interested in seeing the results of the
polls you've run.
2. Use your autoresponder to deliver an email course that shares
with your visitors the benefits of owning your product.
To create your course, you could use your articles as the main
content of your course or you could use them as a guide to making
You could also use questions you get from your visitors and
customers to write a course that your visitors would be interested
in and that increases your sales.
3. Make a multipart report available by autoresponder that
delivers extracts of your informational product.
Your multipart report will lead to more sales of your product as
it allows your visitors to try out your product before they buy it.
To make up your multipart report you could use excerpts from a
single chapter of your informational product or you could string
together excerpts from several different chapters to create your
4. Use your autoresponders to deliver training courses.
For instance, you could offer your new affiliates a generic email
training course that shows them how to make money promoting
Your course would not only encourage more people to join your
affiliate program but would also increase your profit by elevating
the number of your affiliates that effectively promote your products
to their visitors or subscribers.
5. Use your autoresponders to publish an ezine.
Autoresponders with a broadcast feature will handle your
subscribe and unsubscribe requests, and provide you with an easy way
to send out your issues to people that join your list.
Concentrate on making your ezine a valuable source of information
for your subscribers. Also add your personality to your ezine by
writing articles, adding an editors section, or by giving your views
on subjects of interest to your readers.
6. Use your autoresponders to deliver a "rate card" for
advertising on your website, or for purchasing advertising in your
7. Use your autoresponders to deliver sample issues of your
Providing a sample issue is a simple and effective way to
increase your subscriptions by showing your visitors what your ezine
is all about.
Your sample issues can also increase the sign ups you get from
ezine directories that allow you to submit a sample issue for their
visitors to receive by autoresponder.
8. Use autoresponders to create a list that announces when you've
written a new article or articles for publication.
Your list will increase the number of ezine publishers and
webmasters that publish your articles, and can also help you to
increase sign ups to your affiliate program if you let your
affiliates use your articles as a promotional tool.
9. Use your autoresponders to announce when your directory is
For instance you could create a list that announces when your
article directory is updated with new articles.
You could list the titles of the articles submitted to your site
along with the URL where they can be viewed.
Creating a list like this will build up repeat traffic to your
site giving you an excellent way to achieve more sales of your
10. Use your autoresponders to send out an "evergreen"
"Evergreen" newsletters have all their issues already completed.
Each new subscriber gets the same first issue, second issue, third
Publishing an "evergreen" newsletter is a good choice for people
that don't have the time to publish an ezine on a regular basis, but
that would still like to reap some of the benefits of publishing an
Publishing your "evergreen" newsletter can be as simple as
sending out a valuable tip every week that targets your niche
audience such as an informative weekly writing tip if you sold a
product aimed at writers.
Keep in mind that your "evergreen" newsletter should not be on a
topic where the information you provide your readers could become
outdated. Choose a subject where the information you provide your
subscribers will continue to be relevant for a long period of time.
|About The Author
Article by writer, Ken Hill. Ignite Your Sales With Unlimited Follow Up
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