Proven Ways You Can Boost Sales With Autoresponders
by: Chad Cook
Many people associate autoresponders with emails. They are not
mistaken anyway but for this piece of auto pilot programs are more
than emails. Autoresponders are tools that can be used in a variety
of ways to grow and skyrocket the sales of a business. Remember
that, sale does not only involve the mounting of an ecommerce site,
putting up a shopping cart and then getting buyers to make choices.
It involves constant, well-crafted and sophiscated interaction with
In this article, we look at 5 effective ways you can use
autoresponders to generate six figure incomes for your website.
Publishing an ezine
Autoresponders which have the broadcast capabilities can be used
as a cost effective means to create mailing lists to which you can
periodically send your readers ezines. Ezines have the great value
of preparing the minds of your prospective buyers for a purchase. It
is a good platform from which you can launch your product or
service, or explain how your business works. The more informed your
customers are, the more they will buy from you.
If you are publishing ezines, it will serve you best to first
offer a sample content. This way, prospective readers can have a
preview of the actual ezines and then be able to get the needed urge
to read the full ezine or the real one to follow.
You can use autoresponders to distribute your articles. Articles
in which you have embedded your product links are an excellent way
to boost sales. There are two reasons for this: First, an article is
more explanatory and friendly than a sales letter. Secondly, an
article can surreptitiously suggest to the reader to buy a product
or patronize a service indirectly. The most important point for
publishing articles are the confidence and authority with which the
readers associate the writer. If your readers find your articles
informative and useful, they will tend to like your opinions and
recommendationsí resulting in greater sale of your products.
It is not only your opt-in list that can benefit from your
articles. You can broadcast them to webmasters who need articles to
boost their search engine rankings. As people read them at these
sites, they follow the links in the articles to reach your site for
a purchase or an enquiry of your product.
Using autoresponders to generate repeat sales
A customer who buys from you today is more likely to buy again
tomorrow. Actually every business should strive for repeat sales and
people who buy for the first time take less effort to make the next
You can use autoresponders to tell your past customers about the
latest version of a product or an upgrade. You can even tell them
about the availability of some accessories or enhancements to the
original product that are worth buying. You can even tell them about
discounts available and even say it is available to only past
customers for them to get a feel of being valued as buyers.
No business can afford to lose sight of the leverage that
autoresponders bring to them. It is therefore a strong
recommendation that both start up businesses and well-established
ones incorporate them in their website planning and online presence
efforts. Autoresponders such as the high grade ones found at
http://www.aceresponse.com/ to help a business generate a high
return on its investments.