To Achieve Online Success With Email Autoresponders
by: Chad Cook
An email autoresponder should come as natural to every business.
Web surfers stopped looking at ordinary websites years ago. Now
every internet visitor wants a website that is caring and will build
a positive relationship with its visitors. It is for this reason
that online companies are investing huge millions into Customer
Relationship Management programs. But if you are a start up
businesses without the huge capital outlay to put into customer
relations, you can use auto responders to deliver an amazing warm
reception and interaction with their visitors.
To conduct a successful online business, you may want to be
guided by available research on customers. Research has long
established that, positive and timely responses are important
ingredients that visitors use to judge how friendly websites are and
how they would want to interact with them. And you may want to know
that visitors are more likely to establish relationships with sites
that provide excellent feedback and timely responses.
Auto responders therefore positively answer the call of website
owners seeking automated interaction with customers at all facets of
their customer relations.
An email autoresponder can securely perform 5 principal business
boosting roles for every website which needs to get a high rating in
customer relations and therefore enhance customer loyalty.
Autoresponders can let people know you have received their emails
and that you will soon respond to their enquiry. Even when you are
not available to reply immediately, you will do so at some later
time. You see, buyers are predominantly in a state of anxiety and it
is a good marketing strategy to allay such anxieties.
People buy with several reasons; one of their being an urgent
need to do something. So acknowledging their emails sets their minds
at ease and then they are confident that a reply will be forth
coming on their enquiry. If you have one thousand emails a day,
there is no way you can efficiently reply to all these manually and
that is where an auto responder comes in.
Assuming you were out of the office for two days and a customer
interested in bringing you a hundred thousand Dollar deal writes to
you with the hope of receiving a response so business is transacted.
It will be quite discouraging for him to wait and wait for no answer
to come forth. If you have an email autoresponder installed, some
preliminary email marketing messages can be sent to the sender; at
least informing him of products/services available or explain your
absence and when you will be back. If the sender wishes to wait, you
can come back to respond appropriately and get the deal finalized.
In this age of scam and fraud on the net, every buyer will want a
confirmation of his purchase. An autoresponder confirmation serves
two purposes – it assures the buyer that the goods will be
forthcoming and it relieves him of the thoughts that he had
transacted with a fraudster. An auto responder performing this
function will make your customers happy and buy from you always.
Buyers do businesses a great favor by buying. Although you are
giving away a product or service in return, customers need to be
appreciated for buying from you. At least they had other several
options but they chose to buy from you because they like you or how
you conducted your business. You can use an email auto responder to
send follow up messages to customers thanking them for their
business and assuring them of continued support.
Every business must make it a point to rely on an email auto
responder to generate customer satisfaction and loyalty. Modern
online businesses cannot afford to lose this part of everyday
web-based transactions. There are many auto responders on the market
available for free or a fee but the most versatile that can
effectively perform the vital duties mentioned above can be found at