Autoresponders An Important Part Of Internet Marketing?
by: Diane Walker
Setting up and using email autoresponders on your site is an easy
way to make repeated contact with your visitors. Studies have shown
that more than 60% of a site's visitors who eventually end up buying
a product or service don't do it on their first visit. An E-mail
autoresponder is one way to encourage your visitors to return and
make that purchase!
It can be simple to set up and use an autoresponder, unless of
course, like me, you set up a message when you're over tired, late
at night, and forget to tell the autoresponder what message to start
at and what message to stop at while running a "test". I actually
did this and sent 491 blank email messages to our personal email
account! Needless to say, I clogged up our account and had to delete
each message individually. Very time consuming and frustrating to
say the least but it never happened a second time. And, it has given
us something to laugh about from time to time.
There are many advantages to having e-mail autoresponders such
- Give your visitors an easy way to receive a "printer friendly"
version of your sites main sales messages.
- Send a several part e-mail course (the free email course can
be a powerful incentive for your visitors to leave their email
addresses which also builds your subscriber list.
- Send repeated messages to your visitors with reminders of what
you sell and what its benefits are.
- Collects addresses for your e-mail ezine which will give you
periodic access to your site's visitors. You can sell advertising
in your ezine or just use it to promote your products and
There are two main types of autoresponders. They each have their
pros and cons.
Autoresponder services are web based services that allow you to
send a series of emails to a visitor who has either requested the
email through a web-based form on you site (the service provides the
html code for your site to use) or who has sent an email to a
specific address the service has provided you to use. The primary
advantage of such services is that they are very easy to set up, and
are very reliable. In addition, they are host independent. This
means that your web host doesn't have to allow you to run any
particular services on your site to have access to all that an
e-mail autoresponder can provide.
Autoresponder programs (or scripts):
The other choice for an autoresponder is to purchase (or lease) a
program or a script (usually written in perl, requiring CGI access
on your server.) Several of these are available. They offer the
potential for lower cost, especially if you have multiple web sites
to support. (But be careful to check the license agreement. Some
license agreements require an additional fee if you are going to use
the program or script on more than one site at the same time. These
types of autoresponders also allow, potentially at least, for
increased flexibility. Some are quite powerful in their own right,
while perl scripts can generally be modified to suit your needs for
Whatever your choice or needs Email Autoresponders most
definately play an important role in your success as an internet
If you're in need of a Host with unlimited autoresponders or
tired of bad service from your present one I highly recommend the
following. It's only a dollar for a 2 week trial and provides Free
leads & a business opportunity too!
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|About The Author
Diane Walker is the Publisher of "Marketers In Motion" A weekly
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