Articles and Autoresponders
by: Robert Kleine
When I first wrote this article, I found myself remembering the
hours and hours wasted online searching for useful information about
I wanted to share it with you and you have permission to
reproduce it on your site or in your newsletter. Please include the
resource box. Enjoy.
If you are using your autoresponder to sell a product or service,
you must be very careful as to how you approach your potential
customer. Few people like a hard sale, and marketers have known for
years that in most cases, a prospect must hear your message an
average of seven times before they will make a purchase. How do you
accomplish this with autoresponders?
It’s really quite simple, and in fact, the autoresponders make
getting the message to your potential customers those seven times
possible. On the Internet, without the use of autoresponders, you
probably could not achieve that. Too often, marketers make the
mistake of literally slamming the potential customer with a hard
sales pitch with the first autoresponder message – this won’t work.
You build interest slowly. Start with an informative message – a
message that educates the reader in some way on the topic that your
product or service is related to. At the bottom of the message,
include a link to the sales page for your product. Use that first
message to focus on the problem that your product or service can
solve, with just a hint of the solution.
Now, pay attention closely. What you're about to read will help
you save hours of frustrating, wasted hunting, and let you hone in
on some of the best material on this subject!
Build up from there, moving into how your product or service can
solve a problem, and then with the next message, ease into the
benefits of your product – giving the reader more actual information
with each and every message. Your final message should be the sale
pitch – not your first one! With each message, make sure that you
are giving the customer information pertaining to the topic – free
information! This is what will keep them interested in what you have
This type of marketing is an art. It may take time to get it
exactly right. Use the examples that other marketers have set for
you. Pay attention to the messages that you receive from other
Start a ‘swap’ file, and keep those messages. Use some of the
better sales copy for your own autoresponder messages – just make
sure that yours doesn’t turn out to be an exact copy of someone
else’s sales message!
Remember not to start with a hard sell. Build your potential
customers interest. Keep building on what the problem is, and how
your product or service can solve that problem or fill that need. If
you are doing this right, by the time the potential customer reads
the last message in that series, they will be convinced enough to
make a purchase!
I hope you've found this information helpful and gained something
of value from the article.
In case there is any specific portion that is not clear enough,
or that you'd like to know more about, please write to let me know
and I'll try and update the article or write another one getting
into greater detail.
|About The Author
Robert Kleine is an author, copywriter, website developer and designer.
His newest website,
http://www.rapidarticle.com is becoming one of the fastest
growing article directories online. Submit your articles or get
yourself free content for your site.