Autoresponders Create Internet Business
by: Robbie Fanucchi
Studies have shown that an average person needs to see an ad
seven times before they are motivated to act. This could create
quite a problem if you are relying on a website to promote your
product. A potential customer visits your site, clicks on a few
pages and leaves. The chances of that same customer returning to
your website is quite slim. Your chance to make a sale is lost
So how do savvy internet marketers avoid this problem? With the
use of autoresponders. Autoresponders are used by practically
everybody involved in ecommerce. Autoresponders allow you to follow
up with a potential customer. Autoresponders do this automatically
after you have set up your account.
How do autoresponders work? They allow you to send follow up
messages to a potential customer after you gain their email address.
You can continue to regularly contact that person for a year or even
more if you feel like it. The benefit? Higher sales rates. Remember,
a customer must be exposed to an ad over and over again before a
sale is made.
The first step once you have your autoresponder set up is to grow
your email list. But how do you obtain someoneís email address?
There are many ways to do this.
You can give them a freebie. Have them enter their email address
and you agree to send them a little gift related to your website.
Iíll give you an example for a website Iím creating to promote my
cookbook. A visitor to my website can provide me with their email
and Iíll send them a free recipe. I can then follow up with more
messages, asking for their feedback on the recipe and subtly pitch a
sale at the same time. All this is done automatically through the
autoresponder. You can periodically offer freebies to string their
interest along until they come to the point of purchase.
Another way is to provide a free newsletter or training course.
After providing their email address, they begin to automatically get
lessons and tips that you have set up through your autoresponder
program. An example of this is my ĎHome Business Opportunitiesí
website. I offer a free newsletter that sends out home business tips
for over a year. You can see how this gradually allows the potential
customer to put his trust in you. Before you know it, a sale is
made. Again, my autoresponder program allows me to do this with
One word of caution. Donít overload your recipient with message
after message. We all have email inboxes crammed with SPAM, ads and
sales letters. If youíre like me, my cursor is always hovering over
the delete button, my trigger finger itching to send any annoying
emails straight to recycle purgatory. Donít let your autoresponder
emails suffer the same fate. To avoid this, try spacing your
messages so that your recipient only receives a message every three
or four days. This allows your business to stay fresh in their minds
without becoming a nuisance.
Yes, autoresponders are the greatest way to grow your customer
list. Some internet experts claim the bigger the list, the bigger
the success. Start growing your internet business today by checking
out some great autoresponder programs.
Copyright © Robbie Fanucchi