Effective Use of Autoresponders
by: Julie Martin
How many hours a day do you spend trying to take care of email?
Two, three, even more? If the majority of the emails that take up
your time are simple questions that could be answered automatically,
you could improve your productivity by using autoresponders.
Autoresponders are extremely helpful to e-businesses for a
variety of reasons. First, you have almost no lag-time between a
customer request and the answer arriving in their inbox. This gives
your company a professional appearance, even if it is being run out
of your basement. Second, it takes the burden off of your shoulders,
leaving you time to actually run your business and even have spare
time left over.
It can be very easy to set up a simple autoresponder, and many
web hosting companies offer them as a package with your existing
website. When a customer has a question on a specific product,
shipping transit time and other easily answered questions, you can
have it answered almost instantly, and save you hours of time each
If you have a shopping cart, you can also use autoresponders to
personally thank customers for their orders and include pertinent
information on shipping time, customer support information and more.
You can automate practically all facets of your e-business.
Here are some important tips to get the most out of your
- Personalize it – When your automatic response goes out to your
prospective customer, or an existing client, a simple “Dear
Customer Name” can make all the difference. Even if it is just
their email address, it gives your email the personal touch that
will make it stand out. Most programs will allow you to add this
feature to your autoresponder. In the rush to automate their
business, many people forget that they are losing touch to some
extent with their customers. Just like many people dislike talking
to a machine, many people dislike being emailed by one as well. By
utilizing this feature, you can ensure that your customers feel
that you do care about them on a personal level and that there is
someone real running to show and not a nameless, faceless robot.
- Include enough information – While you are setting up your
autoresponder, make sure that the response includes enough
information. This will cut down on repeat emails, which take up
even more of your time, and it will increase customer
satisfaction. There is nothing worse than leaving a customer high
and dry when they have an important question, even if it is the
same question the last 50 people asked you.
- Double check your responses – Shipping costs and product
information can change frequently. By making sure your
autoresponder is up to date, you can avoid customer confusion and
irritability down the road. Try out your autoresponder on new
products to see if it answers all of your questions before making
it live on your website. Ask your friends to try it out to see if
they find it adequate as well. A second opinion from a third party
can be very beneficial as you get set-up.
- Don’t overdo it – Although automating your business can be
wonderful, you can overcomplicate your website and lose touch with
your customers if you overuse an autoresponse program. Try to keep
the amount of autoresponders you have to a manageable level.
- The Follow-Up – You can use an autoresponder program to
follow-up with your customers weeks after their purchase to make
sure that they are satisfied with your product. This is another
way to keep the personal relationship with your customers and
still relieve your workload.
Autoresponders can be wonderful tools, if used properly. The best
way to get started to is by starting small and then seeing what else
you can automate on your website. Once you have got it mastered, you
can start experimenting with more and before you know it, you will
have more time on your hands than you ever bargained for.
|About The Author
Julie Martin ©
Julie Martin is the publisher of “Iscawebs Internet Income
eZine” a weekly eZine dedicated to increasing your online
profits, no matter what you are selling. Julie also uses the
“Plug-In-Profit” system to GREAT effect!
To subscribe to the eZine, or to learn more about the
Plug-In-Profit system visit: