How To Build Your Home-Based Business Using
By Ken Leonard Jr.
© KLJ Online
"Save Time and Money Building Your Leads On Auto-Pilot"
A never ending stream of new customer leads is essential to any
home-based business' success. Creating this flow of leads is as easy
as writing a useful report or series dealing with your particular
niche. Post this report to a sequential autoresponder, then promote
your "free course", (etc.), to your target audience.
An autoresponder (AR) is basically an email address or online form
with an auto-reply function. You can put any content into the reply
message. When someone sends an email to the AR address, or inputs
data into an online form and clicks the submit button, your reply
message is sent to them instantly. Sequential ARs can send a series
of messages scheduled to go out days or weeks apart. Automatically.
Using ARs to build your base of targeted leads will greatly benefit
your business. A list management service offering sequential ARs
(most do) can "collect" the email addresses from all inquiries
received. This list will become the most important part of your
business. Using a system like this will allow you to "follow up" on
your interested leads. This is extremely important, as it helps you
to build a relationship and trust with people on your "house list".
People that "know you" will be more willing to buy from you.
There are many providers that offer free and paid AR services. Below
is a short list of some of the more popular choices. Keep in mind
that free services include third-party ads on "your" follow-up
message. This may not look very professional to your prospective
Advertising a free ten-part course (that would be valuable to your
target customer)will get more "clicks" than an ad for your product,
however tempting. Once your new lead is on your house list, you can
promote your product by giving quality information in your
follow-ups, and soft-sell your product, once the person feels
comfortable with you. This method also lets you get repeat, or
"back-end" sales from your list, which may be more profitable than
the actual first sale.
Start using autoresponders in your business today. You'll be glad
About the author:
Home Business Success Coaching...
Ken Leonard Jr. publishes New Marketer Ezine weekly. Get the advice
and direction you want, so you can make a living working from home.
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