How To Create An Automated
Copyright 2005 MHG Consulting
One of my favorite net marketing tasks is creating a FREE report or
e-course and watching it fill with subscribers on an autoresponder.
You might not realize that this is one of the easiest and best
methods of selling your products or affiliate products because you
develop a rapport or relationship with your subscribers by giving
them quality information. Remember its quality not necessarily
quantity that will endear or at least brand yourself as someone they
come to know and respect.
So how do you create an e-course that, once its uploaded to your
autoresponder, is a forget and walk away list builder?
Here's the way I do it, at least most of the time :o)
1. Pick a subject you know a little about and research it to see if
there is a demand or need to know. The best way to research for a
subject is to visit the discussion boards or forums. Do a search on
Google for the subject, for instance, if you were interested in
writing about poodles, you might search for "dog discussion groups".
See what people are talking about and what concerns, problems and
issues they have with poodles or maybe another type of dog.
Next, after determining their is a need for this information, you
can start writing or do a search for other articles, reports on
poodles to get ideas and content. You don't want to just copy/paste
from an article as that is plagiarism or infringement of copyrights.
You can rearrange or change the wording so that it is distinctly
different and use that content. Or you can ask the author for
permission to use his article, with or without any resource box.
2. Now that you have at least one message or lesson completed, you
need to set up your autoresponder. If you don't have one, there are
a lot of them online, and I've used many and can tell you that some
are good and some Are bad and some so-so. One I use is IsoResponder
and it has many good features like a 2,000 subscriber import per
day, personalization, tracking how many many opened your email
message, a very fast support system and much more.
Basically, you want one that allows unlimited lists, unlimited
imports and double opt in subscription (that means the subscriber
has to confirm their subscription before they are added. With the
CAN-SPAM Act you must be very careful and protect yourself from
being accused of spamming. By double opt ins you get the IP # and
date they subscribe which will be enough evidence to counter any
Because each a/r is set up differently, you will need to read the
instructions on how to set it a new list.
Once you a/r has you first message uploaded, with personalization so
that the subscribers first name is used in the message, you are
ready to begin building your subscriber base.
3. Building Your List
Depending on your a/r you can build your subscriber base in three
Create a form that you insert on your web page. Remember to create
the thank you page which the subscriber will be re-directed to
automatically after filling in the form. Make it simple, "Thank you
for your subscription and look for the first lesson in your email
box in the next minute or so" is all you need. Donít try to sell
them or they will probably be turned off and unsubscribe or just
ignore your future ads. If the a/r has this feature, use the email
link in your signatures, on your web pages, in your ads. The third
way is to buy leads and import them into your a/r. This is a great
way of quickly building your list, but you need to make sure the
leads are fresh, come with an IP # and date of subscription.
I like to create a new lesson or report every day until I have at
least 7. If its an e-course then you send out your lessons every
day, but if its a report or other message, then space them out to
every other day...at least. You donít want them to think you are
hammering them with ads.
4. Your Ads
I like to call my ad in each lesson, This Lesson Is Sponsored By.
Most readers arenít turned off by this one ad as they are with the
lesson sprinkled with ads and your affiliate links. Make the sponsor
something that is related to your topic. In the case of the poodle
e-course you wouldnít want to sell bird food :o) Dog biscuits,
poodle trimming tools, or flea powder would be on target. If you
donít have a product to sell, go to Commission Junction, Linkshare
or BeFree.com which lists 100s of affiliate products and its free to
join. Or do a search on the search engines.
Keep building your e-courses and reports and watch your sales and
About the author:
Dan Farrell is the owner of Affiliate Marketing Tips. You can find
related articles and a free newsletter here.