How To Effectively Use An Autoresponder
Copyright 2004 Jeff Schuman
First of all let's define what an autoresponder is and what is does.
An autoresponder is a feature that allows you to generate automatic
customized responses whenever a specific e-mail address receives an
Typically, this feature is used by people when they are away,
notifying the sender of an e-mail that the recipient is away and
will be back on a specified date.
Alternatively, it can be used as a business tool to send specific
responses with information, such as pricing information if a
customer sends an e-mail to a specific address, i.e. firstname.lastname@example.org.
Here's 10 effective ways you can use an autoresponder to improve
your time management and increase sales.
1. Collect names and email addresses. I use an autoresponder on my
website sign up form to capture customer information for follow-up
with my weekly newsletter
2. Publish a price list of all the products and services that you
offer. You could also include order forms, product descriptions, and
other sales material. This is great way to keep people up to date on
what you sell.
3. Use it for training. When a new person joins me in a program I am
in I follow-up with them with my autoresponder which contains a
series of short messages designed to answer questions about the
program as well as give them my contact information if they have any
4. Give away free reports. This is a great way to capture your
prospects name and email address for future follow-up as well as
pre-sell your product, program or service for future sales.
5. Use an autoresponder for frequently asked questions-FAQ's. Save
yourself time and money by putting those questions and your answers
in an autoresponder format to respond to your customer.
6. Put testimonials from people you are doing business with now in
an autoresponder and let people read them at their leisure. Everyone
likes to read what satisfied customers have to say.
7. How about putting your entire website in an autoresponder. As
people surf the web after a couple of hours they don't remember
every website they have been on. By emailing different pages of your
website over a period of time they can learn about you as well as
come back to your website for future reference without having to
find it or bookmark it.
8. If you publish an eBook put the different chapters or excerpts in
your autoresponder. This will allow your customer to download the
eBook or just to read it as an email when you send chapter by
chapter over a period of time.
9. Do you archive issues of your ezine? If so put some of the best
ones in an autoresponder an let your prospects and customers access
them through your autoresponder. This is a great way to catch people
up on your ezine as well as build relationships over a period of
10. Use your autoresponder for anything you can think of to keep in
touch with people an a business and personal way. We have used ours
for Christmas lists, when our best friend was dying of cancer, to
train people on a product, to give updates on our kids, and many
To summarize let me say this. Get yourself a quality autoresponder
and use it. I personally feel 2 of the best are Aweber and
They are reliable and and easy to use. It is a tremendous way to
save time and build relationships over a period of time. There are
very few things I will spend money on to build my business, but a
good autoresponder is at the top of the list.
About the author:
Jeff Schuman is a 20 year veteran of sales and marketing and has
made over $35 million dollars in sales in that time. His Team-Schuman.Com
website contains the Top 5 work at home websites, make money fast
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more. Vist it here today: