Turn Leads Into Sales With Autoresponders
by: Chad Cook
It is an established fact that autoresponders can boost sales.
Customers tend to buy, and buy more, from people they are familiar
with. But as the web is a faceless arena, how do you create
familiarity then? The answer is an autoresponders. After a customer
has answered to your advert or notice on the web, you can create a
situation of familiarity automatically with auto responders to
convert that initial response to a sale. After all thatís what
businesses exist to do.
The safest technique is to follow up the initial enquiry or
interest with enticing messages. Customers usually need more
information or confidence to buy.
In this regards, you will have to put your autoresponders to
This is how it goes:
You set up autorespnders to send three pre-sell messages to the
prospective customer who has expressed interest in your product. In
the initial follow-up letter, you donít need to say much else the
interest will wane right away. Customers rarely tolerate hard sales
Rather be brief and emphasize the importance, uniqueness or cost
effectiveness of your product or service. Remember that, this letter
is supposed to encourage the reader to buy without going much into
service or product specifications.
On the second day, the autoresponders will have to send a second
letter. This one should be explanatory and particularly Ė
particularly Ė mention why the customer needs to buy and the
benefits he will derive from such a purchase. Make sure you have
stated the price, quantity, terms of shipping, taxes and after sales
support in clear, common English language. Avoid technical jargons
which may need a lot of interpretations. You want your clients to
buy quickly and not refer to encyclopedias before understanding
terms you have used.
The third letter from the autoresponders can be sent about a week
or later from the date the second one was sent. In this letter, you
suggest to the reader that perhaps he was unable to respond due to
busy schedule, meetings, etc. The purpose of tgis letter is to
rekindle his interest or remind him of your offer. Now, do not
repeat the same things you said in your previous letter. Rather take
a different perspective to present your product or service.
If the third letter from the autoresponders fails to yield any
response, then stretch the timing of the next letter to a month. If
the reader sees your letter regularly and one day decides to
purchase the product, you will be the first he turns to as he would
have by now accumulated a lot of info about the product to make a
decision. Perhaps more importantly, you would have created the
familiarity needed by people to build trust and confidence.
It may have to be understood that not all autoresponders can
accomplish the task we have enumerated above. The functions we have
alluded to in the article can best be handled by a professional auto
responder such as the ones found at
http://www.aceresponse.com/ These are high grade autoresponders
with excellent facilities for designing the letters, setting the
timing and even performing other auto pilot duties.
So that is how autoresponders can do the job of a salesman for
you Ė all at the click of a mouse. You donít need extensive
knowledge to be able to put this sales generating method into
practice. Neither do you need to know about html. You simple
knowledge about websites and email is all you need to get the power
out of this tool.
Article was written by Chad Cook