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Personalizing Autoresponders

 

Have you ever walked into a store in your town, and been addressed by name? This has probably
happened to you at stores that you frequent often. The shop owner knows your name, and uses it. He
remembers you, and he wants you to know that he cared enough about you and your business to
remember you. In the offline world, this is just one aspect of customer support.

Customer service like this is almost impossible to achieve on the Internet, but some semblance of it
can exist when you personalize your autoresponder messages. Autoresponder messages can be set up
to address people by their first or last name – or both. In fact, there is quite a bit of personalized information
that can be added, depending on the autoresponder that you are using.

The information is included in the autoresponder messages by using codes. Each autoresponder will
use different codes to insert the information in your messages. You simply write your message, and put
the codes where you want the personalized information to appear. For instance, your message
may start out with ‘Hello (code for first name)! In this case, the person’s first name will be inserted where
that code is.

Personalizing your autoresponder messages will most likely improve your response rate. Research
has shown that emails that are personalized with the person’s first name are opened more often, and
those people are generally more receptive to the contents of the email message. It is usually very
easy to do. You write one message, using the codes where you want the personalization,
then, no matter who that one email is sent out to, their personal information will appear where the
codes are.

Of course, the autoresponder must collect the information first. This is done with the use of forms
that activate the autoresponder. For instance, if you are giving away a free ebook, and you have your
visitor fill out a form with their email address to receive the download instructions for the ebook by email, that
form should collect any type of information that you want for personalization – such as a first name, as
well as the email address. If that information is not collected, the autoresponder won’t have anything to
insert where that code appears in your messages!

Take a look around the control panel of your autoresponder, and find out what type of
personalization you can add to your autoresponder messages. You may be very surprised at the
improved results!

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