Autoresponders In Your Direct Sales Business
by: Annette Yen
Are you in a direct sales business and trying to figure out, like
me, how to streamline your systems so that you can spend more of
your precious business time working on income generating activities?
Well, I'm here to tell you that there are some simple steps you
can take NOW to help your direct sales business for the long term
and an Autoresponder is one of those ways! An autoresponder is an
online program that takes a prewritten email message or series of
messages that you've created and sends it out automatically when
someone signs up either via email or a web form.
That sounds a whole lot more complicated than it really is. So
let me give you examples that might work in various aspects of your
business to help you see how easy this really is:
Lead follow up and tracking.
Do you advertise either online or offline? With an autoresponder
you can put an email address into your advertisement and when one of
your potential customers/recruits emails you to find out more about
your direct sales company, they are automatically sent your initial
packet of information instantly. Take it one step further and you
can even put a different email address into each ad, making it easy
to track which ads are producing results.
Do you have a coupon or e-book that you can give away to
potential new customers or recruits? Set it up in your autoresponder
and create a web form (all free with most systems) that you can
place in your blog or on your website. Then just add a quick
statement of "Request more information on my direct sales business
today and receive a free gift" sending interested prospects to your
autoresponder where the gift and the information are sent to them
If you've built a team of distributors under you, you'll want to
stay in contact with them regularly. An autoresponder can do that
easily, first with a "welcome to my team" email and then later as
you broadcast your team newsletter through the list.
Help your new consultants get off to a great start in their new
business with a series of email training messages geared toward
those days when they are waiting for their starter kit. It's a great
way to keep the enthusiasm high during those first days!
Is there a specific area in your direct sales business that seems
to generate the same questions from all the distributors in your
group? Set up another series of emails specific to that business
topic and set up your team members there as the questions come in.
As your direct sales business grows you'll promote leaders from
your team. Set up a series of emails congratulating them on their
promotion and encouraging them in their new role as leader. Many
people in direct sales have no idea what it means to lead a team of
their own and you can set up a system to get them trained and
equipped as well. and have it work for you continually.
Stay in contact with your customers by using an autoresponder
series just like you do with your downline. Have a welcome series
for new customers to keep your name and information in front of
Set up a series of emails that highlight a product of the month
from your product line, or an email class on how to use some of your
Set up a series of contest emails for either your customer base
or your downline. For instance, have a "scavenger hunt" through your
catalog and use the autoresponder system to create the excitement
over a series of days.
I'm guessing that most of you, unless you're brand new to direct
sales, have much of the information for many of the above ideas
already in your computer somewhere. With an autoresponder it's just
a matter of transferring that information into the system where it
can work for you, even when you're off doing other things. Give it a
try. Many autoresponders have a free trial offer so you can check
out how they work before you take the plunge. but after just 6
months of using it with my own direct sales business, I can tell you
it's well worth every penny!
|About The Author
Annette Yen is a home schooling mom in Direct Sales for over 20 years.
Get a FREE trial autoresponder
http://www.aweber.com/?206279 or see how one works by
emailing Annette for her free guide: "Creating a Series of Email
Trainings for your New Recruits" at