Autoresponders In Your Online Business
Copyright 2005 Paul Jesse
Autoresponders return previously stored messages or sets of messages
in response to any email sent to that autoresponder address. Almost
all paid web hosts and many of the free ones provide autoresponders
as part of their hosting service.
When do you use autoresponders? Normally, they are used to follow up
with a visitor who has made an inquiry. If a customer does not
initially buy, you can utilize their email address to follow up
later. It could lead to future business.
The reason for following up with the client is that you want to
refresh their memory about having been to your place of business.
Remind them that they viewed your products. You can use this
opportunity to boast your productís advantages. You could offer
special discounts or other bonuses to entice them to purchase. Donít
give up easily just because they didnít buy the first time. This is
your lead-in to a possible sale. Rather than approach each of these
potential customers individually, an autoresponder does it for you.
This saves you time, stress, and effort. It is done for you
There are several types of autoresponders. Each type has different
capabilities. For this reason, they range from free to very
expensive. Itís up to you to choose the autoresponder that best fits
your business needs.
If you want more advanced capabilities, you can always purchase
autoresponder software. There are two types of autoresponder
software. The first is installed on the web host server, and the
second is installed on your computer. There are advantages and
disadvantages to purchasing each.
First, the software installed on the server isnít always
user-friendly. If itís really complicated, chances are that it will
require services of an installer. It also may be limited to
providing only one autoresponder address on that server. However,
sending emails in a big list is handled by the server. The
server-based software manages the autoresponder addresses and is
backed up. This takes that stress off the user.
If you opt for autoresponder software installed on your own
computer, you have the advantage of it being easy to install, but
you are responsibility of backing up the list. Sending mass emails
might exceed the limits of your internet service provider. This
software, however, might offer the possibility of combining the
email list with other functions or marketing tools that would not be
possible via server based software.
Whichever autoresponder you choose, it is most likely to your
benefit to incorporate this marketing tool into your business. It
saves you time, effort, and in some cases money. Let technology work
for you. This is an effortless way to increase sales.
About the author:
Paul Jesse is a retired government employee and author of numerous
home business articles. If you are interested in starting a home