Using Free Autoresponders
If youíve looked at the prices of
autoresponders that are available online, you may have decided to
search for and use a free autoresponder for your marketing needs.
Using free autoresponders is acceptable in certain situations, and
in the world of Internet marketing, any autoresponder is better than
not using an autoresponder at all!
Your first option for a free autoresponder should be the one that
comes with your webhosting account Ė if you have a webhosting
account. These autoresponders can easily be set up through the
control panel of your website, and they do not contain
advertisements from the autoresponder company or webhosting service.
If you do not have a hosting account, or your hosting account does
not include autoresponders, there are other options that you can
There are many free autoresponder services to choose from. These
services are free, because the company makes their money by placing
a small advertisement in each message that your autoresponder sends
out. These advertisements may appear at the top of your auto
responses, or at the bottom, depending on which company you use.
Many paid autoresponder services offer a free version as well. These
free versions may or may not include
advertisements in the outgoing messages. These lighter versions of
the paid autoresponders typically do not include many of the
powerful features of the paid versions. But if you donít need the
more advanced features, this is a great choice.
Most free autoresponders have a limit on the number of subscribers
you can have. Many people start out with the limited free versions,
and then upgrade to the paid versions once their lists are large
enough to exceed those limits. Many marketers donít feel that the
expense of the autoresponder is warranted until the list that they
are building is turning a profit. From a business standpoint, this
As the owner of a business, you are the only one who can decide
whether you need a paid autoresponder service, or if a free one will
do the job. If your list is small, a free autoresponder should do
everything that you need it to do, but as your list grows, you
should definitely consider upgrading. However, having the small
advertisements that the free services place in the outgoing messages
may present a problem if the ads
compete with what you are trying to sell. They may even pose a
problem if they do not directly compete
with your product or business. Again, this depends on what you are
trying to accomplish with your autoresponder.