Ways to Use Autoreponders To
Increase Your Profits
Copyright 2005 Chris Stirling
When I was first introduced to an autoresponder I thought "wow cool
program, I don't see how it can help me". Then one day my girlfriend
received an email from a clothing shop she recently purchased a pair
of jeans from informing her of an upcoming sale in their store for
"valued customers only". At that moment I realized the awesome power
of the autoresponder.
Autoresponders are remarkable, versatile programs that do so much
more than just automatically answer your email. Regardless if you
have an online business or a brick and mortar business using an
Autoresponder can help you transform the casual customer into a
Here are a just a few ideas that will help you to creatively and
productively use your autoresponder to increase your profits . Use
your autoresponder to:
1. Publish a newsletter. Your newsletter can keep your visitors
informed about your services or products, while building your
reputation as a credible expert in your particular business.
2. Distribute your articles. Writing and distributing targeted
articles is a powerful tool to build your business credibility,
bring traffic to your site, and increase your sales potential. If
your articles contain valuable information, many editors will print
what is known as a resource box for you. A resource box contains
your bio and a brief description of your service or product. It can
also contain your autoresponder address.
3. Increase your ad exposure and automate your sales process. repeat
exposure of your message has been proven to effectively increase
sales. In your ad, include the option to "learn more" and put your
autoresponder address. This will not only build you a list of people
interested in your business but also expose them to numerous
marketing materials. This multiplies the chances of converting
visitors into customers. For example, if you're selling a particular
product, put testimonials about how spectacular it is on your
autoresponder, and add a detailed, enticing description of your
4. Distribute an email course. Each day, have your autoresponder
send out another lesson. Just be sure that each lesson has quality
content - not a sales pitch. Your content will do the selling for
you, and will do it much more effectively. You can include tips
centered on a different topic for each lesson, illustrating how your
product will benefit the reader. Include the tangible benefits the
visitor will reap by purchasing your product. Make sure to include a
paragraph or two at the end of each lesson enticing your prospect to
consider making a purchase.
5. Automate a reminder about your service or product after a visitor
has completed your course or sent in an inquiry about your product
or service. We all have busy lives and often your customers forget
about your product or service. You can use an autoresponder to
remind them to purchase your product/service before it sells out.
This will increase the possibility of sales from visitors who are
dragging their feet about actually making a purchase. You can also
use these reminders to promote new products or services.
6. Distribute free reports. This gives your visitor an idea of the
type of information you can provide and the quality of your product
or service. Make sure these reports are not sales letters or you
will more than likely lose a potential customer than gain a sale.
7. Offer a trial version of your product. Give your prospects a
sample of your ebook, course, software, membership, etc. People who
are exposed to a little taste often end up wanting the whole pie.
You can also capture their email addresses when you offer them a
free trial from your website. Set up your autoresponder to give
instructions on how to obtain their free trial, and then make sure
to follow-up to try and close the sale.
One final note; when using an autoresponder make sure you receive
the consent of the person you are sending the message to. If you do
not have consent then you could be considered a spammer and be in
violation of CAN-SPAM regulations. The last thing you want to do is
upset your potential customer by spamming them.
Now that you have a better understanding of how autoresponders can
be used be creative. See if you can come up with some brilliant
ideas of your own!
About the author:
Chris Stirling is the owner of
http://www.stirls.comand his internet marketing website is
designed to help other people achieve their goal of having their own
work at home business. To sign up for his newsletter "Marketing
Strategies that Empower Success" visit