Does Nobody Visit My Web Site?
Copyright 2005 Peter Dobler
After endless hours of writing, designing and programming your brand
new web site is ready for prime time. You tested your shopping cart
software and you made sure that all your external affiliate links
have your affiliate id. Youíre making sure that you will get the
commissions you deserve. This is a very exiting moment. You will
expose your writing skills and your ability to design an attractive
web site to the whole world. All of you who have a website know what
Iím talking about.
Your web site is online and youíre open for business. Ready to take
as many orders as you can possibly handle. A day goes by and there
are no orders. Another day goes by and there are still no orders.
You give it a week. People need to warm up to your new business.
Still nothing, not even a single visitor. Well, you are about to
experience what thousands of webmasters experienced before. Nobody
even knows that you are in business or what youíre selling.
What is your first reaction to this? Submit the website to as many
search engines as possible. We all did this before. It takes weeks,
even months, before you appear on the major search engines and your
ranking stinks. There are ways to achieve great success with search
engine optimization. This is a very complex topic and I will devote
another article series to this topic.
Ok, search engines are not the solution youíre looking for. The only
effective way to instantly create traffic to a brand new web site is
through email subscriptions. Of course this is not a free ride, but
there are many opt-in email lead providers who offer great service
at a great price. My favorites are listed at the end of this
Youíre anxiously waiting for the first list of email leads,
delivered by your leads provider. Also you made sure, that you are
not spamming. The good news is that all the people on the list want
to hear what you have to offer. You could manually send an email to
every one of them. This works for a couple of emails, but you
probably will get hundreds of email leads. The solution for this
problem is called autoresponders. Autoresponders are email robots
automatically sending out emails to a pre-defined list of recipients
on your behalf. Theyíre taking care of the initial welcome letter
and send follow-up emails. My favorite autoresponders are listed at
the end of this article.
Now youíre on your way to unbelievable traffic to your web site,
right? Wrong! What are all these people subscribing to? You are in
desperate need of something you can offer to your subscribers. You
might have a killer welcome letter, but nothing else. Most of your
emails will never be opened, because they never passed the spam
filters. The words youíre using are not convincing enough to attract
readers to your web site.
Worst off all, your headline is so lame that nobody even opens your
email. Keep in mind, that most people are using free email accounts
for their subscriptions. Thatís right! The same rules you apply for
your own email habits apply to your prospective subscribers. Would
you subscribe to newsletters or online offers with you primary email
address? Of course not, you guard your primary email address like
your bank account. Most free email accounts donít offer preview
panels like youíre probably used to with your Outlook Express email
program. So the headline is your most important asset.
There are many reasons why you still not getting the results youíre
looking for. This is frustrating, but the name of the game is
persistence. Learn as much as you can about effective marketing
strategies. Apply proven strategies to your business. Donít try to
reinvent the wheel. Stick to whatís working for others to achieve
the results youíre looking for.
The topic on writing effective marketing emails is very complex and
is definitely out of scope for this little article.
As mentioned before hereís my list of great email services to
supercharge your business.
- Getresponse, a free autoresponder with great service.
- ListOpt, pay per lead generator. Seamlessly integrates with
- ListBuilder, another pay per lead generator. Very high quality
email leads. They even offer triple opt-in (three confirmation
emails before address is send to you and youíre billed for it, now
- PushButton leads; unlimited email leads for one low monthly fee.
If you write a very deceptive ad for your newsletter, this will
probably be the cheapest email leads you can get.
Armed with this knowledge and a killer newsletter for your product,
youíre on your way to enormous business success.
About the author:
Peter Dobler is a 20+ year veteran in the IT business. He is an
active Real Estate Investor and a successful Internet business
owner. Learn more about the concept of residual income at
http://www.fl-home-biz.comor send a blank email to